PRESS

FOR IMMEDIATE RELEASE MAY, 2013

Contact: Julianne West
502-671-2020 ext. 253
julianne@opticaldynamics.com 

Optical Dynamics Introduces sunSMART II Photochromic

Louisville, Kentucky, May, 2013 - Optical Dynamics, the leader in in-office digital lens production, announces the launch of sunSMART™ II as the newest addition to our family of proprietary photochromic lens products. sunSMART II is available for use with the Q-2100™ Digital Lens System and as uncuts through Vision Dynamics Laboratory.

"Optical Dynamics long history of photochromic breakthroughs continues with the introduction of sunSMART II," shared Galen Powers, President. "A new generation of photochromic dyes made these improvements possible. We've seen more dye advances in the past couple years than we had in the previous ten which means better performing lenses for our customers." added Powers.

Consumers today want a dark photochromic that is adaptive in all light conditions with high temperature stability. Color consistency throughout the aging process is also important. Introducing a photochromic with all the desired attributes may sound simple, but the science of photochromics is a complex and detailed development process.

"sunSMART II maintains a more neutral grey color over the activation/deactivation cycle, under various kinds of lighting, and over the life of the prescription," said Ralph Ortiz, Sales Manger. "With sunSMART II, wearers will get the same color experience wherever they go, whenever they go there," concluded Ortiz.

"Our new patented sunSMART II gives our customers a true competitive advantage with a premium photochromic lens at a competitive price," said Mike Yager, VP Sales. "sunSMART II provides optimal vision in all light conditions, maintains darkness at high temperatures and has long lasting properties built into the lens material," summarized Yager.

Optical Dynamics, a division of Vision Dynamics LLC is an innovative research, manufacturing and wholesale lab services company focusing on optical related products that create business solutions for optical professionals. Optical Dynamics maintains an active R&D group with over 150 patents issued since its inception in the lens fabrication, nano AR and monomer categories, making them the leader in in-office and in-lab lens fabrication technology. Their Q-2100R™ & nanoCLEAR AR technology is sold world-wide.